Harnessing science and technology to do more with less.
We combine the best of consulting, science, and software to help organizations turn data into decisions and make the best use of their resources.
Hence, we’re decision scientists.
Our Purpose
To empower data-driven decision-making by facilitating a conscious and collaborative technological transition aligned with human needs and the pursuit of operational excellence.
The Name
Do you know where the name Mip Wise came from?
It is composed of two English words. The first comes from the acronym M I P, inspired by a very powerful modeling technique used to solve practical optimization problems: Mixed Integer Programming.
Today, Mip also has another meaning for us: making intelligence prevalent — that is, making human and artificial intelligence more present in business decisions.
The second word, Wise, serves to remind us that wisdom matters. After all, human experience should always play a central role in decision-making — especially when those decisions impact lives.
In summary, Mip Wise means: making intelligence prevalent to drive wiser decisions.
This is our name and also our mission.
Our Core Values
Integrity
We act with ethics, transparency, and responsibility. We deliver on our promises and preserve the trust of our team and our clients in every choice we make.
Collaboration
We believe in the contribution that springs from working and learning together. We collaborate as a team, striving for empathetic communication, sharing knowledge, and extending this same partnership to our clients.
Excellence
We strive for excellence in everything we deliver. We seek to combine ingenuity, technical discipline, and simplicity to solve problems intelligently.
-
![]()
Andrea Rujano
Decision Scientist
Andrea Rujano holds a master’s degree in Mathematics and Scientific Computing from the Federal University of Santa Catarina (UFSC).
She helps to support our training activities and is excited about real-world applications, especially those involving stochasticities.
-
![]()
Aster Santana
CEO - Sr. Decision Scientist
Aster Santana holds a Ph.D. in Operations Research from Georgia Tech, in addition to a master’s and a bachelor’s degree in Mathematics and scientific Computing.
He leads the efforts towards applied research and development and is also involved with education and training activities.
-
![]()
Daniel Araújo
Sr. Software Developer
Daniel Araújo holds a bachelor’s degree in Computer Science and has more than fifteen years of experience with Java, web development, and Oracle databases.
He supports the development and maintenance of Mip Hub (our app builder platform) in addition to the deployment of solutions to our clients.
-
![]()
Denise Batista
Project and Engagement Coordinator
Denise Batista has been part of the Mip Wise journey since day one and has been working with people for over 20 years.
At Mip Wise, she is dedicated to nurturing our people and culture, ensuring that our team thrives in a supportive and inspiring environment.
-
![]()
Éder Pinheiro
CTO - Sr. Decision Scientist
Éder Pinheiro holds a master's degree in Production Engineering and a bachelor's degree in Mathematics and Scientific Computing from the Federal University of Santa Catarina (UFSC).
He is an expert in software development and leads the efforts to establish programming best practices at Mip Wise.
-
![]()
Eric Zettermann
Research Associate
Eric Zettermann holds a Ph.D. in Applied Mathematics from the Federal University of Santa Catarina (UFSC), in addition to a master’s and a bachelor’s degree in Mathematics and Scientific Computing.
Besides supporting our research and training activities, Eric is a professor at the Department of Biology at the State University of Santa Catarina.
-
![]()
Filipe Ferraz
Sr. Software Developer
Filipe Ferraz holds a bachelor’s degree in Computer Science and has more than ten years of experience working for the Brazilian government.
He developed the first version and maintains Mip Hub, our app builder platform. He also supports deployments of solutions to our clients.
-
![]()
Ivani Ivanova
Decision Scientist
Ivani Ivanova holds a master’s and a bachelor’s degree in applied mathematics from the Federal University of Rio de Janeiro (UFRJ).
She is an expert in machine learning and data science and has worked across different roles in the industry before joining Mip Wise.
-
![]()
Luiz Kubaski
CFO - Decision Scientist
Luiz Kubaski holds a master's and a bachelor's degree in Physics from the Federal University of Santa Catarina (UFSC).
He is enthusiastic about decision-making under uncertainties, besides helping to support our training activities.
-
![]()
Luiz Suzana
Head of Quality Assurance - Decision Scientist
Luiz Suzana holds a master’s and a bachelor’s degree in Mathematics and Scientific Computing from the Federal University of Santa Catarina.
He helps to support our training initiatives and is enthusiastic about facilitating decision-making with math optimization and software.
-
![]()
Ricardo Turano
Trainee Decision Scientist
Ricardo Turano holds a master's and bachelor's degree in Applied Mathematics from the Federal University of Rio de Janeiro (UFRJ).
He is enthusiastic about stochastic optimization and helps support our research and development initiatives.
How Our Story Began
Mip Wise was founded by Aster Santana with the goal of empowering people to support decision-making in the real world more efficiently and effectively.
Aster’s vision has always been to create a sustainable community of open-minded professionals and an environment where they could thrive professionally and personally.
The outcome of such a community and environment would be highly skilled professionals and effective methodologies that would help to democratize cutting-edge technologies, mostly available in academia (not necessarily in a practical form) or provided by big consulting firms and software vendors at unreasonable costs.
The Mip Wise organization, previously named Convexwise, was officially formed in August 2020 in Garopaba, Santa Catarina, Brazil (Aster’s birth town). The website was formally launched in May 2022.
By that time, in addition to extensive experience in solving decision-making problems in academia, consulting, and software, Mip Wise already had comprehensive training programs, an app builder platform, and several other resources to empower people to develop their analytical skills and make impactful contributions to the real world.
The primary activities from day one have been solving challenging practical problems and teaching others how to make the most of advanced data analytics.
Now, propelled by the increasing demand for high-quality and custom solutions that can support organizations to make optimal decisions from data more systematically and scientifically, Mip Wise has been growing organically and receiving incredible support from clients and our community members.
Convicted that it’s possible to grow a mission-driven organization that finds the balance between purpose and profit, we keep executing our vision passionately to create a legacy rather than an exit strategy.
